So, you wanna open a clothing shop! That’s amazing! You think you’ll buy unique clothes, find a good location for your shop, and finally take your business to the next level with advertisements. But wait! Hold on a second. You are missing the most important thing, the one people ignore and bear a big loss.

Well, what is it?

Estimation of budget? No
Finding and analyzing competitors? No
Pre-planning your online presence? No

Can’t guess. The most important thing  is “reaching the doors of your customers’ psychology.” My words may sound strange to you, but believe me, these words will become the reason for your shop’s success within one year.

Now, let’s see how to implement my strategy.

First, specify a niche to work on it. Going random is a step towards your business death. But remember, it’s just for my strategy. If you choose another technique, you can handle many niches at the same time.

For example, you have various options, like men’s coats, women’s formal dresses, baby clothes, etc. Do market research to understand the probability of your business’s success. Go for the type of products that are not available in excessive amounts in shops close to yours. Moreover, there must be high demand for your product. That will automatically attract customers.

So, for example, you have decided to target women. It’s time to study women’s psychology involved with attraction.

According to PLMA, “Women are consummate bargain hunters. They tend to buy more items that are on sale (34% of dollar purchases versus 28% for men), and they also shop with coupons more often.”

So, you should apply sales strategies.

Don’t run! That’s not at all. Research more strategies on the Internet about attracting women.

My friend is considered among the top business people in the area. He also sells women’s clothes. I was shocked when he shared the secret of his success with me.

I thought he might have a team of experts to share a well-designed pattern for running such a business. But he said, “Dear, I have general clothes like those in other shops. I don’t have big strategies. The only thing that attracts thousands of women to my shop is next-level customer service.”

You must be the next one to share your story like this; I have spilled many beans to help you achieve your desired business success using psychological techniques. I’ll get back to you very soon to spill the remaining ones.